Understanding UX processes and disciplines can greatly facilitate a healthier work environment and the successful growth of businesses and projects.

What About UX? is a self-paced course introducing the best practice of User Experience and its importance in today’s world, where digital product development is usually frantic and competitive. A survival guide to help professionals of all age and background to navigate through the complexity of today’s UX world: from beginners in UX, professionals transitioning from one career to a new UX role, or product managers and owners who wish to improve the communication among their teams.

In many work environments, UX roles and disciplines are confused, overlapping or simply ignored. This confusion often leads to miscommunication among individuals and whole teams. In the best-case scenarios, miscommunication can lead to unexpected high development costs, in the worst-cases it may lead to the failure of a project, and frustrated people leaving or being made redundant. Understanding UX roles and disciplines, as well as the success factors that create a valuable and engaging user experience, is not always easy or obvious, but can help you in setting-up lean, transparent, holistic, user-centered design and development processes, that can reduce costs and increase the users satisfaction along with the business' revenues. 

Similarly, UX professionals should be deeply aware of their responsibility in advocating the users’ needs, goals and expectations, which is often the most challenging task when working in silos-mentality or strong-personality-driven environments. However, being clear that bad design decisions won't bring any benefits to the company is not enough, you should provide a design solution that is beneficial both to the users and to the company stakeholders.

While this course is a deep but concise Introduction to UX, I will be referencing the UX best practice and teaching of UX Gurus Don Norman and Jakob Nielsen of the Nielson Norman Group, as well as UX professionals and academics of the Interaction Design Foundation, IDEO, IBM, Google and many others. In the hope that my work will help you to further explore your UX journey, I look forward your thoughts and feedback. 

Thank You!

About the instructor

Hello! My name is Natalie Massone and  I am a UX/UI Design Lead, a certified trainer in the lifelong sector (RQF, L3), and the founder of Hoppipop! Design Studio.

During my career, I could work from start-ups to corporate environments, where I could mentor teams of designers, as well working with multidisciplinary teams across Product, Development and Marketing, improving the usability of their products and creating smoother omnichannel user experiences for their customers.

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A self-paced course to further explore and apply UX Design best practice with quizzes, design challenges, activities and the support of an extensive list of references and resources.

Book your 1:1 coaching session to get help in completing you Individual Learning Plan (ILP) and setting your career goals.

Complete your Individual Learning Plan (ILP) and develop your UX Portfolio by using the resources provided in the course: templates, scorecards, mock-ups and UX deliverable examples.

Receive feedback from your tutor and peers and share your experience in the community, on the Facebook group or Slack channel.

Join our UX Special Events, such as Live Webinars, remote Design Sprints and Hackatons.

Check the new content added regularly.

This course is closed for enrollment.

What About UX? More Course Pricing Plans

free plan


Self-paced short course
Open from 1st December

Self-paced short course

An overview of the User Experience practice and its relevance in today’s digital era. 

Facebook Private Group

Certificate of Completion

Learn more |.Enroll Now


1 Year Subscription

Pre-Launch price £ 300

Regular price £ 600 (excl. VAT)

Open from 1st January 2022

Pre-register to book your coaching session!

1 Free 1:1 Coaching Session.

1:1 Coaching Sessions at £45.

New Content added regularly.

Downloadable Lessons.

Complete your Individual Learning Plan (ILP) and UX Portfolio with feedback from your tutor and peers, and the support of a rich list of resources.

Facebook Private Group

Slack Group Private Channel

Weekly Group Coaching calls

UX Special Events

Design Sprints


Live Webinars

Certificate of Completion

Learn more | Enroll Now


8 Weeks Coaching Sessions

Pre-Launch price £ 600

Regular price £ 900 (exc. VAT)

Open from 1st January 2022

Pre-register to book your coaching sessions!

Reach your learning goals by completing your Individual Learning Plan (ILP) and UX Portfolio.

Full Access to What About UX? Self-paced course & activities.

9 Individual 1:1 Feedback Coaching sessions

Facebook Private Group

Slack Bootcamp Private Channel

Weekly Group Coaching calls

Certificate of Completion

Learn more | Inquire Now


Frequently Asked Questions

Can I get a refund if I'm unhappy with my purchase?

Early registrations during the pre-sales period can be refunded by Teachable 30 days refund policy. However, some courses and coaching sessions are NOT refundable.

Before enrolling in a published paid course, you can browse the course curriculum to check if it is the right fit for you and register in the free version of What About UX? short course.

How long does each Weekly Group Coaching Session last?

Regular session: 40-50 min.

Longer session: 80-90 min.

How are special events, such as remote Design Sprints or Hackatons organized?

You can take part in our regular Design Sprints or a Hackatons events online. Depending on the project, we might have an event taking one to four hours on the same day or one-two hours spread over several days.

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